WE DIG DEEP
into your database and market to your hidden gems
Step 1 – Identify the Golden 1000 We extract your sales and service data and run it through our proprietary software that compares it against local statistical trends, national and local consumer buying habits, and much more to deliver the ultimate top 1000 hidden gems in your database. These top prospects are hygiened and we use data match technology to insure all records have accurate phone numbers and email addresses.
Step 2 – Deliver a series of choreographed messages Deploy a highly choreographed, multi-channel, high-touch campaign using proven psychological techniques prompting the customer to act.
- Mail: Personal and hand crafted. To the consumer it has a look and feel of a letter that you took the time to write to them personally. This first touch creates a powerful and memorable statement.
- RVM: Ringless Voicemail is exactly what it sounds like. We drop a personal message from the dealer directly in the customer’s voicemail without ringing the phone. And because it’s a “message” it has the personal touch of a“sorry I missed you.”
- Email: 70% of mobile usage is reading emails. We keep it simple and personal. This is now your third attempt to help the customer get the best deal of their lifetime.
- SMS Text Messaging: With a 90% open rate, SMS is how we finish off the effort strong, while keeping the messaging consistent.
Step 3 – Live Call Center and Analytics. Actively capture and report every response. All channels and messaging drive the customer to our skilled call-center agents who engage the consumer with a professional, kind voice and proven word tracks to get the customer in your dealership.
QUALITY PRODUCTS | CUSTOMER SERVICE | RELATIONSHIPS
THE CMC PROMISE